Shop 326, Pacific Place, 88 Queensway, Admiralty
This Holiday Season, Jaeger-LeCoultre offers an unexpected and elevated new experience, blending artistic creativity with the precision of science.
Since 2020, Jaeger-LeCoultre has introduced the Made of Makers programme, which draws a parallel between the worlds of horology and art, fostering collaborations with artists, designers and craftsmen from disciplines outside watchmaking, who share the common values of creativity, expertise, and precision. The programme explores how traditional forms and techniques can be reinvented through new materials and media, offering a fresh perspective between past and present.
Jaeger-LeCoultre’s latest collaboration under the Made of Makers programme – three exclusive olfactory signatures for La Grande Maison are designed by acclaimed French perfumer Nicolas Bonneville.
The creation of an olfactory identity for Jaeger-LeCoultre explores the natural affinity between the world of perfumery and that of watchmaking: both art forms are intricate disciplines that share a deep sense of artistry, balance tradition with innovation and rely on precision and detail. Nicolas Bonneville combines creativity, imagination and innovation, together with an exceptional understanding of sensory perceptions, re-design the scents beyond classical codes and cultural borders.
Participants will discover the three olfactory signatures designed by Nicolas Bonneville, through educational and sensorial experiences in this festive month.
Since 1833, driven by an unquenchable thirst for innovation and creativity, Jaeger-LeCoultre has been distinguished by its mastery of complications and the precision of its mechanisms. Known as the Watchmaker of Watchmakers™, the Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,400 different calibres and the award of more than 430 patents. Harnessing over 190 years of accumulated expertise, La Grande Maison’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication.
