Introduction
BODW CityProg (CityProg) is a citywide creative business and community activation programme initiated in 2018 by Hong Kong Design Centre (HKDC). It aims to foster exchange and collaborations among creative and design units, businesses and community organisations in rolling out a series of activities and events that create shared values through design, make the community a better place and create positive social impact. Each year, CityProg brings together over 100 partners to spark more than 200 happenings around the city through its three distinct platforms: “Anchor Site Festivals”, “Design EduVation” programmes, and “Satellite Events & Offers”, fostering creativity for our city and economy and nurturing a thriving creative ecosystem in Hong Kong.
The BODW CityProg is in its fourth edition, with the theme “20s: Reflect・Refresh・Reset”, encompassing happenings throughout November and December, a majority of the events will take place from 27 November to 5 December 2021.
This year’s theme revolves around “Change”. We believe that good design enables change in behaviour, and empowers designers to influence expectations, values and ultimately steer behaviour of people. Reflecting on the of power of designers, both they and the companies they work for have the responsibility of using their power for good. This would be to create shared values, while addressing social needs in order to create opportunities, to bring people together and subsequently, to improve lives. When companies are successful in creating shared value opportunities, they will be able to enhance their economic value in the long run.
To celebrate Hong Kong Design Centre’s 20th Anniversary, many participating designers and companies would take part in the new “Design !n Action” initiative, embarking on a journey of social impact, committing both their time and professional skills to the local community, NGOs and youths. Our participants will immerse themselves into different social issues, Refreshing their preconceived ideas, and through co-creation, prototyping, testing, refining and implementing… They will press Reset on the old ways, implementing new shared values for the business and community.
Create Hong Kong of the Government of the Hong Kong Special Administrative Region is the Lead Sponsor of BODW and CityProg.