BODW City Programme 2021
Introduction
BODW CityProg (CityProg) is a citywide creative business and community activation programme initiated in 2018 by Hong Kong Design Centre (HKDC). It aims to foster exchange and collaborations among creative and design units, businesses and community organisations in rolling out a series of activities and events that create shared values through design, make the community a better place and create positive social impact. Each year, CityProg brings together over 100 partners to spark more than 200 happenings around the city through its three distinct platforms: “Anchor Site Festivals”, “Design EduVation” programmes, and “Satellite Events & Offers”, fostering creativity for our city and economy and nurturing a thriving creative ecosystem in Hong Kong.

The BODW CityProg is in its fourth edition, with the theme “20s: Reflect・Refresh・Reset”, encompassing happenings throughout November and December, a majority of the events will take place from 27 November to 5 December 2021.

This year’s theme revolves around “Change”. We believe that good design enables change in behaviour, and empowers designers to influence expectations, values and ultimately steer behaviour of people. Reflecting on the of power of designers, both they and the companies they work for have the responsibility of using their power for good. This would be to create shared values, while addressing social needs in order to create opportunities, to bring people together and subsequently, to improve lives. When companies are successful in creating shared value opportunities, they will be able to enhance their economic value in the long run.

To celebrate Hong Kong Design Centre’s 20th Anniversary, many participating designers and companies would take part in the new “Design !n Action” initiative, embarking on a journey of social impact, committing both their time and professional skills to the local community, NGOs and youths. Our participants will immerse themselves into different social issues, Refreshing their preconceived ideas, and through co-creation, prototyping, testing, refining and implementing… They will press Reset on the old ways, implementing new shared values for the business and community.

Create Hong Kong of the Government of the Hong Kong Special Administrative Region is the Lead Sponsor of BODW and CityProg.
Publication
Anchor Site Festivals
1 or 2-day design festivals comprising a variety of creative and design events.

Design EduVation
Educational events promoting design thinking and activating the creative and design community.

Satellite Events & Offers
A series of design related events and special offers.

Design City Hunt (Support Local Shops)
Engage people of all ages to experience the design journey by exploring designated design spots, under the themes of Let's GO Design, Let's GO HK, Let's GO Green and Let's GO Chill.

Design !n Action
Through the power of “business for good”, “Design !n Action” brings together design and creative talents and companies to contribute their spare time and expertise for Creating Shared Value through design and design thinking, presenting two new programmes, “Design Explorer” and “OpenHouse! HK”, which provide design industrial sharing and practical experience to students.
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ABOUT
Lead Sponsor
Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Organiser
Hong Kong Design Centre is a strategic partner of the Hong Kong SAR Government in leveraging the city’s East-meets-West advantage to create value from design. To achieve our goals we:
  • Cultivate a design culture
  • Bridge stakeholders to opportunities that unleash the value of design
  • Promote excellence in various design disciplines
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