BODW City Programme 2021
This year’s theme revolves around “Change”. We believe that good design enables change in behaviour, and empowers designers to influence expectations, values and ultimately steer behaviour of people. Reflecting on the of power of designers, both they and the companies they work for have the responsibility of using their power for good. This would be to create shared values, while addressing social needs in order to create opportunities, to bring people together and subsequently, to improve lives. When companies are successful in creating shared value opportunities, they will be able to enhance their economic value in the long run.